Bekament is a renowned company engaged in the production of finishing materials in construction and which has been operating successfully in the markets of Serbia and the region for almost 3 decades.

As a socially responsible company, Bekament continuously supports various humanitarian initiatives aimed at caring for the people and the community in which it operates.

With the intention of actively contributing to the realization of projects aimed at families and improving their living conditions, this year the company Bekament became the new general sponsor of one of the most watched national TV series of humanitarian character “Working with Tamara”.

Together with the author of the show Tamara Grujić and other members of the team, the company Bekament will, through this sponsorship, give its contribution to the action of renovating the homes of socially endangered families, which will provide them with more humane living conditions and bring smiles back to their faces.

Bekament and “Working with Tamara” are working together to continue a noble mission in which responsibility, humanity and solidarity stand out as key values.

The eleventh season of the show is dedicated to families living in the territory of Kosovo and Metohija. The broadcast is planned for the fall on Prva TV.

If you want to revive the ideal of timeless elegance, paint motifs of untouched nature or immortalize the timelessness of extravagance on your wall surfaces, you can watch educational and inspiring videos prepared by the company Bekament, which in a concrete way explain the procedures of performing three authentic decorative techniques from DÉCORproduct lines – Travertino, Natura and Rustic.

These purpose-created videos can further inspire you to implement the acquired knowledge and arrange your living or office space according to your own wishes.

TRAVERTINO

Through the beauty of the natural stone structure, Travertino brings the breath of ancient times into every ambience.

When performing this technique, BK Travertino Exterior Interior decorative mineral render is used for interior and exterior walls. It is produced in white color, while the final color effect is achieved by applying BK Velatura transparent coating.

Through the elegant Travertino catalog, 40 inspiring shades of this striking decorative technique are presented.

The timeless Travertino style was created for those who want simplicity, sophistication and a classic that lasts.

NATURA

Natura brings an enchanting and unique harmony of nature and revives the uniqueness of the interior.

The technique involves applying BK Natura decorative pasty compound with the appearance of natural materials for interior walls. This “eco-friendly” washable compound of exceptional workability allows you to create various finishing effects of wood, stone, marble or crocodile skin. It is produced in white color, while the final color effect is achieved by applying BK Velatura transparent coating.

A range of 40 selected shades is presented in the authentic Natura catalog.

Natura decorative technique subtly brings the language of nature into the modern interior, making it colorful and unique.

RUSTIC

Rustic emphasizes the texture of the patina and emphasizes the aesthetics of the industrial style, making each interior original.

When performing the technique, BK-Rustic decorative coating with a rustic rust effect is applied. This water-washable paint is characterized by good vapor permeability, as well as the ease of achieving the desired decoration on the wall.

A range of selected eight unique shades is presented in the Rustic decorative catalog.

Rustic boldly emphasizes the extravagant design aesthetics.

Dejan Čolović, the owner of the company Banja Komerc Bekament

How was your business in 2020 in the conditions of the world pandemic compared to the previous year, on the Serbian market, and how through exports? (if you can express in percentage the ratio of turnover compared to last year)?

Despite a pandemic of global proportions, our company has managed to adapt well to the challenges, react adequately, reorganize quickly, maintain all work processes and boldly continue on the path of further progress and development.

We turned to each other, kept the team spirit, continued to work with focus and show solidarity. We are dedicated to the development of the organizational structure and this year we strengthened the Bekament family with more than 40 new employees.

We also tried to be a support to all our stakeholders, and as good creates good, this year has brought us significant growth both in terms of turnover and in terms of brand strengthening.

I am proud of the fact that we have managed to fully implement all strategic activities and decisions defined by the annual business plan, and even to exceed the set standards.

The positive business trend has continued in all markets in which we are present. During this challenging year, we recorded an increase of more than 10% in export markets, and we can boast of results that imply an increase in turnover by as much as 30% in the Serbian market.

What are your expectations regarding turnover in the following year?

As I have already mentioned, the company Bekament has successfully completed the current business year and recorded a significant increase in turnover compared to the previous one. We have strengthened our market position, as well as brand recognition throughout the ex-Yugoslavia area, invested in new technologies, digitalization and human resources, but also actively worked in the field of socially responsible initiatives.

Such an approach to business has certainly strengthened us internally, but it has also contributed to raising the company’s corporate reputation and credibility. The space is open for us to act even more energetically, more organized and motivated in the future.

Although at this moment it is difficult to say with certainty what kind of macroeconomic environment awaits us next year, I can say for myself that I am optimistic both in terms of growth in our company’s turnover and in terms of business within the entire construction industry.

What are your plans for next year? Are you planning to launch new products on the market, open new plants or other activities?

We are not giving up on the ambitious goals and plans we have set. Investments in various business segments and the Bekament brand itself are something we work on continuously and intensively. Our intention is to continue to provide top quality and offer innovative products, create new solutions that will further contribute to the improvement of our business, but also show that the construction sector in our country is keeping pace with world trends.

Despite the fact that in the past few years we have had significant investments in new factory plants, i.e. Increasing production capacity and efficiency, that we have continuously worked on improving service levels in the segment of logistics and technical support, expanded distribution, invested in organizational structure and new staff, I can say with certainty that we will not stop there. On the contrary, our vision is to enter the market even more boldly and to take the position of a leader in the region of Southeast Europe in the future.

The company Bekament was the gold sponsor of the BELhospice online event "Bring love and hope for this Christmas", held on December 23, 2020.

On that occasion, EUR 17,000 was collected so that BELhospice could continue to provide free services to cancer patients and their family members.

Nenad Mladenović and Aleksandar Krstović, co-owners of the company Jonimpex from Smederevo, talk about the business success of their company as well as the long-term successful partnership with the Bekament company.

“Bekament and its professional team have managed to establish themselves as a leader in the domestic market not only in the field of material quality but also in the quality of services provided and the benefits of its products. It is very important that Bekament has strengthened its brand and thus made it easier for us to communicate with customers and bring customers closer to us.”

Milisav Stanojlović, owner of the company Dekor Lux from Ub, talks about the development path and business success of his company, as well as about the long-term successful partnership with the Bekament company.

“In Bekament, we have found a partner we can always rely on in terms of service quality, high-quality products, but I would especially like to emphasize the attitude of the company’s employees who are always ready to meet our requirements,” said the owner of Dekor Lux.