Bekament, one of the most technologically advanced companies in the production of materials for finishing works in construction, has signed a franchise agreement with the globally renowned hotel company Hilton for the construction of a hotel in Aranđelovac. This project will contribute to the advancement of hospitality service quality and further strengthen the tourism potential of this city.
The formal signing ceremony, attended by representatives of both companies, was held on Wednesday, March 4, 2026, at the Administrative Building of Bekament factory complex. The agreement was signed by Michael Collini, vice president, development, Central and Eastern Europe, Hilton, and Aleksandar Čolović, one of the owners of Bekament.
This act officially marks the beginning of a project through which Bekament, as the franchise holder of the prestigious hotel brand, opens a new chapter in its business development. As both investor and contractor, Bekament assumes full responsibility for the construction of the hotel that will meet the highest global standards of quality, sustainability, and functionality in every aspect.
The investment, valued at over 40 million euros, will have multiple positive effects — from contributing to tourism development and creating new jobs, to strengthening the local economy through increased demand for the services of domestic suppliers and entrepreneurs.
The investment, valued at over 40 million euros, will have multiple positive effects — from contributing to tourism development and creating new jobs, to strengthening the local economy through increased demand for the services of domestic suppliers and entrepreneurs.
Michael Collini, vice president, development, Central and Eastern Europe, Hilton, said, “With a heritage spanning more than a century, Hilton is proud to offer a diverse portfolio of hotels and brands designed to serve any customer, at any price point, anywhere in the world they want to stay, from business and leisure travel to wellness led and destination experiences. We see a great opportunity in Aranđelovac, where this development has the potential to help establish a new destination not only for Serbia, but for the wider region. As we now move into the design and construction phase, we look forward to building a long term and successful partnership that will bring lasting value to the destination.”
Dejan Čolović, owner and CEO of Bekament, stated that for the company this is not merely an investment in a construction project, but an investment in long-term value — in build quality, business sustainability, and strengthening Bekament position as a reliable partner on demanding investment projects.
About Bekament
BEKAMENT is one of the most technologically advanced companies in the production of materials for finishing works in construction, successfully operating in the Serbian and regional markets for more than 3 decades. Today it operates as a dynamic and diversified business group that, in addition to its core activity (construction), also strategically develops other business segments.
Through its real estate sector, Bekament Real Estate actively invests in the development and management of modern residential and commercial properties, while segments such as the Legat 1903 winery and the Legat fine dining restaurant, as well as the hospitality business Exclusive Event Center, cultivate authenticity and exceptional service quality. Through the synergy of its diverse activities, BEKAMENT GROUP is building a stable and sustainable business system based on quality, long-term vision, and the continuous improvement of customer experience.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history.
Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry- leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms.
Through the award-winning guest loyalty program Hilton Honors, the more than 243 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
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