In February, the traditional socializing with our business partners was held, which was a nice opportunity to look back on the common successes of 2018 in a relaxed atmosphere, but also to look at the prospects for the season ahead.
We socialized with business partners from the markets of Slovenia and Bosnia and Herzegovina in Slovenia, in TermeČatež from February 1 to February 3, and we organized meetings with business partners from the markets of Serbia, Macedonia, Montenegro and Croatia in Serbia, on the Mountain of Zlatibor from February 8 – 10.
The official part of the program was opened and the gathered business partners were addressed by Bekament’s owner and CEO Dejan Čolović, emphasizing that loyalty was one of the most important keys to the success of a joint long-term cooperation. Then, the presentation was delivered by the Marketing Department Director, Bojana Rudović, who presented a new business strategy, i.e., a vision and a new position of the brand, which reflected the strength and values of our company. Also, there was a change in the overall visual identity starting from the logo, through the branding elements, to the portfolio. Then Vesna Jovanovic, Product Manager gave a presentation on the changes within the product portfolio, and the closing statement was given by Commercial Director Miodrag Petrović, who presented the structure of the organization and the sales goals.
Safety, stability, confidence, quality and reliability – words that have been determining us for 26 years and are an important part of our collective success – our strength!
Strength is in our hands!